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10 Steps to Getting More Traffic and Converting More Clicks to Cash

By Ryan Atkinson

In a sea of websites with millions of pages of content on any topic how does your web site stand out? The following article will give you the secret to creating more traffic and converting more clicks to cash!

You are about to learn the principle Internet Marketing tactics that if your site does not employ it is losing out on thousands of dollars possibly daily or by the minute.

Here is a checklist of techniques and tools used to make money online!
Check off the things you do and see what your site needs to focus on.

The Foundation:
__ Domain Name:
__ Hosting:
__ Website:
__ Web Content Management System:

This is where most people stop...

Traffic Generation:

___Step #1 Keyword Research Strategies:

Understanding what keywords the majority is using to find goods and services such as yours. If you have placed words on your site that you want to rank for in search engines without first finding out exactly what people are using to find goods or services you offer is like shooting yourself in the foot. Use a keyword suggestion tool to establish what words people use to find your offer. This is the first step to maximizing your traffic potential. www.wordtracker.com, www.thememaster.com

___Step #2 Search Engine Optimization:

Search engines are where the most targeted traffic comes from. When you want to find something online what do you do? You type in a search term or a word that relates to what you want and the search engine gives you a list. These listings are made up of both paid for and free listings but every single listing on the top are related to exactly what you were looking for. Write a catchy headline that contains the target keywords and encourages the reader to read on. Think about the headlines used in newspapers or magazines that get your attention and get you to go inside. Writing keyword focused content: A simple guideline to writing keyword focused content is to use the 2-1-1 rule this means write the target keyword 2 times in the first paragraph 1 time in the second paragraph and 1 time in the 3rd paragraph. Keeping the target keywords as close to the beginning of each paragraph as possible as this is where most search engine create the truncated descriptions you see in the search engine results. Use themed keywords or synonyms of your target keywords throughout your content to support the target keywords and to let the search engine know that the content is good relevant content for searchers. Try to avoid too many images, flash or java scripts on your pages as search engines don’t see this as content and some things can’t even be read by search engines so it may look very pretty but it won’t matter if people can’t find you. Make sure the links to your other pages are text links and not images as well because the search engine will follow text links but won’t follow Image links, java script links or Flash buttons to your other pages.
This technique alone will help your pages rank for keyword that get traffic however if the keywords are very competitive meaning they are very highly searched for then you will need to get links pointing to your website from other websites and directories to get on top of the most popular search engines online.

___Step #3 Link Exchange:

Links on other sites and in directories will supply you with a constant stream of traffic. The most important reason for link exchange is to rank on the top of the search engines for the most competitive keywords. Search engine rank you higher if your site is found on sites with a lot of links pointing to them.

___Step #4 Pay Per Click marketing:

This is the fastest way to get traffic instantly most companies need to do this while waiting for search engines to rank them on top (up to 3 months or more). Without traffic there are no sales. You only pay for traffic you receive. A good resource to learn more about this is www.payperclicksearchengines.com

___Step #5 Join an Affiliate Marketing Network:

Affiliate marketing is done by webmasters who build sites and optimize them for search engines to send traffic to e-commerce websites in return for a commission on sales. By joining a network your products and services can be sold on thousands of websites and you only pay when a sale is made. Its also a great opportunity to build multiple streams of passive income by promoting other peoples products through email marketing or site building. www.cj.com, www.linkshare.com

___Step #6 List Building for Email Marketing:

If you are building an email marketing list you can easily get people back to your site, sell new product releases & promote related goods and services instantly. Giving things away free help you build a list fast. Use www.download.com to find free things to give your readers and start building your list.

Traffic Conversion Tools & Techniques:

___Step #7 Testimonials:

Make sure your site has lots of testimonials this ads credibility and helps others relate to customers concerns.

___Step #8 Money Back Guarantee

This really helps reduce the risk of buying and lets the customer feel that they are safe investing in your products.

___Step #9 Modal Popup:

A modal popup can not be blocked by popup blockers it is used for the following reasons when someone exits your site that means they already left. It will pop up and offer a better price from a buy page. It can pop up and offer financing, It can offer something free and allow people to enter into your list. It can pop up and ask customers why they are leaving. We find we convert 10-20- even 30% of our traffic that already left to either enter into our list or convert them to a sale.

___Step #10 Expireable Links, Timed Promotions:

Having a sale on your site with a deadline of when the sale ends will encourage people to take action quickly. We find that 90% of our sales come in right at the end of the promotion time.

 

 

Free trial issue of SOHO Business Report magazine, the source for small business / home based business solutions. Whether your target market is retail, warehouse, manufacturing, import / export, service, hospitality, restaurant or transportation, we can give you the strategic advantage you need to succeed.

PHSP Information; Find out how small business and home based business can get health benefits and extended coverage (including dental) while saving money by paying for these benefits with pre tax corporate income.

 

 

 


Copyright 2006 SOHO Business Report
a Dream Launchers Partner






SOHO Business report magazine, a Dream Launchers project publication, helps Small Office / Home Office Entrepreneurs succeed. We help home-based business and small business with free articles, multimedia (audio, video & interactive), tools and tips. Topics for home business and small business include business planning (e.g. business plan and marketing templates), strategy, guerrilla marketing, Internet marketing, publicity, project management, importing, exporting, taxes, finance, trade shows, technology, negotiation, consulting, sales techniques and tactics, work life balance, growth management, profit optimization, team work, leadership, human resources (recruiting, hiring, training & firing) and network marketing (referrals and contact building). SBR can help you start your home business or small business and give you the management tools and resources to succeed by making a business plan or marketing plan with expert input. All of that without getting an MBA, going through training or school. Start increasing your profits, improving your cash flow and building the business your entrepreneurial aspirations demand.