What if you could read the minds of your website visitors?
You could sell them a product
precisely the way they want to be sold
Online surveys: A roadmap to reading the minds of your customer”
The Internet is changing rapidly. I see people working like crazy to
understand how to get traffic to their sites, yet many have no clue as
to what’s really important:What your visitor actually wants to see
in order to make a buying decision.
Many entrepreneurs fail to realize that they may have an incredible product
and even lots of traffic, but if you cannot read the mind of your customer
you will not sell a single thing online.
Have you ever thought to ask?
[para indent]A good way to learn how to get your market to buy is to conduct
a survey of it. Find out how your market wants you to deliver the goods.
[para indent]Online surveys provide a fast, efficient, and flexible way
to learn more about your customers and prospects. The speed of response
and the flexibility of online surveys can quickly provide an online business
with critical information. You can literally do a test one day, then launch
a product or service the next day, and be able to promote it while hitting
the hottest buttons your prospect has been desperately looking for.
Why you absolutely have to survey your visitors!
1. Find out why your visitor came to your site, and what information
they want. You have three seconds to relate to their problems with a captivating
headline. Do this right and visitors will read every word of your sales
2. To find out how to improve existing products or services, give customers
what they have been desperately seeking – and not finding –
3. Find out which products or information your customers would like to
see you sell in the future. This will increase your back end product sales.
4. Find out how to improve your customer service. This will cut down on
customer complaints and enable you to better resolve problems.
5. Find out how to improve your sales letters or ads. This will increase
your sales, as well as your traffic and numbers of e-zine subscribers.
6. Find out what kind of articles or interviews your market wants to see
in your free e-zine. This will raise your e-zine’s readership.
7. Find out what your competitors’ products or services are lacking.
Give your market exactly what it has been looking vainly for.
8. Find out what kind of non-related products or services your customers
would buy. This will help increase the lifetime value of your customer.
9. Find what percentage of customers would buy at different price points.
This will help you see what price will make you the most money. Sometimes
I sell at a higher price to fewer people and earn more than selling more
10. Find out where your potential customers are hanging out. This will
inform you where to market and promote your products.
What do you know about your site visitors? E-ail your subscribers.
Do you have a list of e-mail addresses of your customers or prospects?
Do you have a list of e-zine subscribers? If you have their permission,
send them an e-mail survey to conduct market research. Sometimes people
don’t want to take the time to fill out a survey. To encourage them,
offer a freebie if they fill it out. Some ideas are free e-books, free
advertising, free reports, free Internet services, or a free e-zine. Hold
a free online contest or sweepstakes and ask visitors to fill out a survey
before they enter.
Survey your visitors
You can learn things you didn’t know about your business by surveying.
Create a pop-up ad that offers something free or at a discount if visitors
take a survey. Maybe your customers buy your main product just to get
the free gifts. Or, your visitors may think it’s too hard to navigate
through your website. Or, you may find out that most of your customers
make over $100,000 a year. By acquiring this type of important information,
you can improve your website, products/services, advertising, and marketing.
Many people are getting results extremely fast by directing traffic directly
to a short sales page. Here a compelling headline outlines all the benefits
of a product currently in development, with promises to give the product
for free when it is complete. After they’ve completed the survey,
redirect visitors to an affiliate page that offers them what they originally
looked for. This can earn you money and help you learn valuable information
about your market, well before you develop a product.
Free online survey tools
If you don’t yet have an e-mail list or a budget to buy traffic
from search engines, you could post your survey on appropriate newsgroups,
forums and discussion boards. You could also upload survey software to
your website, or use a free survey service on the Internet. Check out
these free survey sites:
http://www.coolsurveys.com and http://www.surveymonkey.com.